Wednesday, January 12, 2022
Energy Flash publishing history
And with the full cover revealed
Generation Ecstasy: Into the World of Techno and Rave Culture - the Little, Brown hardback of the US edition (abridged - but with an additional chapter on DJing), 1998. The different title came about because the working title was Generation E - and that didn't translate to America, where they call the drugt X, so it was changed to Generation Ecstasy. Then, when - quite late in the day - I decided it should be called Energy Flash, the marketing people were like, "no, the Generation Ecstasy really works much better". So that's how it got stuck with the gruesome pun.
A gorgeous cover (the vertical text and computer dots are meant to be a pill dissolving in the esophagus). The designer's original radical idea was to have no title or author name on the front, I had to put my foot down there - "what about point of sale impact?!
Back cover of Little, Brown edition, with author photograph by Jerry Bauer (RIP)
Routledge US paperback edition, 1999
A far nicer cover than the Picador precursor - evocative of neurons firing in the synapses - this is Soft Skull's 2012 American edition of the first expanded / updated edition. Note that the right, original title of the book is restored (but with a nod to the US edition's prior existence - "A Generation Ecstasy Extended Remix for the Twenty-First Century").
The second updated / expanded edition - and most likely final version - this time for Faber & Faber and with the best cover yet. 2013.
Croatian edition, 2009, on Naklada Ljevak. Do like the typography and colour palette although it doesn't scream "rave" really