Had Instagram for ages but never got into looking at it regularly until quite recently.... the algorithm has learned to serve me up dance music, above all reels of deejays playing tunes, either in their living room, or it's clips of them performing at a rave.
What follows are some thoughts on dance music today informed entirely by the Instagram perspective
TimeisNOTnow
I say ‘dance music today', but the first thing that comes across on Instagram is not-todayness: how dance music exists in a state of complete atemporality. Tunes from decades ago sit alongside current tunes that are either just incrementally different contributions to an established tradition (techno, house, d&B, trance) or they are outright retro (with just a glisten of contemporary production polish). Deejays draw from across a huge bank of stuff, where the long-ago and the this-minute are equally valid.
There's a tremendous awareness of history - a lot of clips are like very brief history lessons, on a genre or even a sound (like say Reese bass), or an artist (DJ Zinc doing a great little potted history of three key tracks by A Guy Called Gerald). Yet offsetting that the effect of the platform interface is that chronology is completely jumbled, there's little sense of a tune's original context (let alone adversarial context) or its place in historical sequence.
What has completely vaporized is the idea that anything is obsolete or passé. Everything exists in a permanent plateau of equal relevance - which has the side effect of making it impossible for any one sound (should an actually fully new sound ever emerge) to assert itself as supremely relevant and demanding of your undivided attention. Indeed, you could say that our attention is pre-divided, splayed across both an enormously expanded and accessible present and a teeming archival vastness that feels vertiginously limitless.
An example of how this plays out.
The gentleman who calls himself Fish56Octagon - and who deejays in his front room wearing a dressing gown (I'm always expecting it to come open as he jigs about, genitals bouncing forth) and often is nibbling on his breakfast, which appears to be Weetabix bits in what looks like a dog's bowl - played a nu-UKG tune on this label:
Timeisnow
Sub-label of Shall Not Fade, specialising in UK bass-driven dance music styles.
Established 2019. Bristol, UK.
The record has a period-perfect title, Bubblers EP, and the sound is spot-on
According to Mr Fish, this labels and others like it have pushed nu-UKG to the point where deejays playing it are getting major sets at festivals all around the world.
And this makes me queasy.... for all the reasons you can imagine. Like what happened to supercession? The dialectic of dance? Fanatical focus?
(Mr Fish's picks from a huge range of genres and as a working deejay either jumbles it all up in a set OR plays a set dedicated to a single genre but just as one arrow from his quiver)
Atemporality and historical hyper-awareness has some strange kinks.
Here's a nu-UKG label called Move Silent, and Keymag asks the man behind it why the name: “This is really giving up the secret. Years ago, I had this t-shirt that sold really well, and had the phrase “Move Silent”. It embodies how I operate in life. I’m a big believer in the phrase, “empty vessels make the loudest noises”. “
Which is funny to me because I would have 100 percent assumed otherwise it was a nod to "Bad Boys Move In Silence" - could this dude really not know the foundational UKG track?
(Mind you, I only just realised the line "bad boys move in silence" comes originally from Notorious B.I.G.)
Another label Shadow System, the guy behind first heard UKG from his dad playing it!
(Reminds me of another reel I saw recently, a young kid playing "hardcore jungle" - and the text reads: "When ur dad’s in the crowd so you gotta blend in his favorite tune from back in the day")
Some of these nu-UKG labels are as far flung as Finland and Houston, Texas.
So it's not just atemporalized, dance music, it's really postgeographicalized too - unrooted from any location socially and spatially.
Well not completely - in the Keymag article, one of the Finnish nu-UKG dudes (the label is Polar Dance) says:
"I’ve been cutting icicles from roofs because when you snap it off, it makes an amazing sound rhythmically. There is a traditional Finnish instrument called a kantele, which is like a sitar. I've been trying to use it on some tracks as well."
The writer Nathan Evans notes of the Houston nu-UKG bods:
"Aside from the way they literally went back in time with a black mask and comically large knit sack and stole from the Nice ‘N’ Ripe mixing desk, what struck me about Houston’s UKG is how there is even a label pressing limited-run vintage garage vinyl at all. It speaks to shockwaves of the revival, that’s enough to traverse space and time simultaneously."
^^^^^^^^^^^^^^^^
Another new-to-me genre has popped up in these reels - not the living room ones but the (usually female deejay) playing to a big room.
The name of this genre is schranz. It designates a sort of hard, fast, banging techno with a scrapy, dirtily abrasive sound.
I looked it up and was surprised to learn that the term has existed since the late '90s, very much a local-to-Germany term, associated with Chris Liebing … and it appears to have crept forward gradually to some kind of larger semantic currency without ever really taking off.
I listened to a Chris Liebing associated album (Metalism) the other day and thought it was rather good - and then with a shock realized it was over 20 years old.
The female deejays playing hard as nails tekno brings me to InstaGrammatological observation number 2
DJ as showman not shaman
The hyper-visibility of social media and influencerization has turned deejaying into a performance art rather than a technical craft - or rather the craft aspect of working the deck has itself become spectacularized
In these clips - at home alone as much as in front of a crowd - the deejays are really working those mixer controls, dancing while mixing and whooping it up as if the jock was a punter rather than a punter-pleaser. The etiquette of deejaying has clearly vastly changed from back in the day when jocks were still figures, impassive and grave as they went about their work... nowadays they performatively flaunt their own pleasure, and are if female are often glammed up and scantily dressed.
These deejays work the mixer frenziedly, fussily tweaking the EQ and fiddling with the fader. There is a kind of performative rhetoric where the arms are tensed as they reach for the knob and they pull away the hand and arm after the tweakage with a dramatic flourish. All while jigging around sinuously and often drawing on a cigarette (tense business, deejaying)
But... as far as I tell none of this simulated physicality is actually required - it is all extraneous to the modest physical exertion that would otherwise be involved. Indeed I have seen some clips where the deejay, usually in the bedroom, doesn't go in for any of this performative hoo-hah, but is impassive and will limply move their arm to tweak the knob and then withdraw it slowly without any flamboyantly flecked gesture that says "decisive mix decision just made"
Also - this happens with the tracky techno and house above all - more often than not I cannot hear any real difference made by these decisive moves to change the EQ or cut out a frequency band. It all chugs on as before with barely any audible change - certainly not a wrenching shift that would require such dramatic gestures..
DJ tools-y techno seems to me to be the most static of artforms, really unchanged in its fundamentals since the late '90s.

