Had Instagram for ages and ages but never got into looking at it regularly until quite recently.... the algorithm quickly learned to serve me up dance music, as that's what I'd linger on. So what I get is an endless succession of reels of deejays playing tunes, either in their living room, or it's clips of them performing at a rave.
Occasionally there'll be one where a DJ or producer talks about a classic track, either their own or someone else's - breaking down its sample constituents, naming its breaks, or talking about the gear used to make it. I also get a fair number of haggard record collectors type sitting in their 'record room' pulling out obscure library or soundtrack LPs, or Old Wave cult items, and mumbling about them.
But what follows here are some thoughts on dance music today informed entirely by the Instagram perspective.
TimeisNOTnow
I say ‘dance music today', but the first thing that comes across on Instagram is not-todayness: how dance music exists in a state of complete atemporality. Tunes from decades ago sit alongside current tracks that are either incrementally different contributions to a long established and overcrowded tradition (techno, house, D&B, trance) or they are outright retro (with just a glisten of contemporary production polish sprucing up the time travel). Deejays draw from across these huge reserves of material, where the long-ago and the this-minute are equally valid.
There's a tremendous awareness of history - a lot of clips are like ultra-brief history lessons, on a genre or a sound (like say Reese bass) or an auteur (DJ Zinc just today did a great little potted history of three key tracks by A Guy Called Gerald). Yet offsetting that historical awareness, the overall effect of the platform interface for users is that chronology gets completely jumbled. There's little sense of a tune's original context (let alone adversarial context) or its place in historical sequence: the platform makes everything current.
What has completely vaporized is the idea that anything is obsolete or passé. Everything exists in a permanent plateau of equal relevance - which has the side effect of making it impossible for any one sound (should an actually fully new sound ever emerge) to assert itself as supremely relevant and demanding of your undivided attention. Indeed, you could say that our attention is pre-divided, splayed across both an enormously expanded and accessible present and a teeming archival vastness that feels vertiginously limitless. Anything that is new and different, like say amapiano, has to fight against, fights its way through, all this quality music arrayed before our ears.
An example of how these syndromes play out.
The gentleman who calls himself Fish56Octagon - and who deejays in his front room wearing a dressing gown (I'm always expecting it to come open as he jigs about, genitals bouncing forth) and often is nibbling on his breakfast, which appears to be Weetabix bits in what looks like a dog's bowl - played a nu-UKG tune on this label:
Timeisnow
Sub-label of Shall Not Fade, specialising in UK bass-driven dance music styles.
Established 2019. Bristol, UK.
The record has a period-perfect title, Bubblers EP, and the sound is spot-on
According to Mr Fish, this labels and others like it have pushed nu-UKG to the point where deejays playing it are getting major sets at festivals all around the world.
And this makes me queasy.... for all the reasons you can imagine. Like what happened to supercession? The dialectic of dance? Fanatical focus?
(Mr Fish picks from a huge range of genres and as a working deejay either jumbles it all up in a set OR plays a set dedicated to a single genre but just as one arrow from his quiver)
Atemporality and historical hyper-awareness has some strange kinks.
Here's a nu-UKG label called Move Silent, and Keymag asks the man behind it why the name: “This is really giving up the secret. Years ago, I had this t-shirt that sold really well, and had the phrase “Move Silent”. It embodies how I operate in life. I’m a big believer in the phrase, “empty vessels make the loudest noises”. “
Which is funny to me because I would have 100 percent assumed otherwise it was a nod to "Bad Boys Move In Silence" - could this dude really not know the foundational UKG track by A Baffled Republic?
(Mind you, I only just realised the line "bad boys move in silence" comes originally from Notorious B.I.G.)
Another label Shadow System, the guy behind first heard UKG from his dad playing it!
(Reminds me of another reel I saw recently, a young kid playing "hardcore jungle" - and the text reads: "When ur dad’s in the crowd so you gotta blend in his favorite tune from back in the day")
Some of these nu-UKG labels are as far flung as Finland and Houston, Texas.
So it's not just atemporalized, dance music, it's really postgeographicalized too - unrooted from any location socially and spatially.
Well not completely - in the Keymag article, one of the Finnish nu-UKG dudes (the label is Polar Dance) says:
"I’ve been cutting icicles from roofs because when you snap it off, it makes an amazing sound rhythmically. There is a traditional Finnish instrument called a kantele, which is like a sitar. I've been trying to use it on some tracks as well."
The Keymag writer Nathan Evans notes of the Houston nu-UKG bods:
"Aside from the way they literally went back in time with a black mask and comically large knit sack and stole from the Nice ‘N’ Ripe mixing desk, what struck me about Houston’s UKG is how there is even a label pressing limited-run vintage garage vinyl at all. It speaks to shockwaves of the revival, that’s enough to traverse space and time simultaneously."
^^^^^^^^^^^^^^^^
Another new-to-me genre has popped up in these reels - not the living room ones but the (usually female deejay) playing to a big room.
The name of this genre is schranz. It designates - I assume onomatopeia-cally in German - a sort of hard, fast, banging techno with a scrapy, dirtily abrasive sound.
I looked it up and was surprised to learn that the term has existed since the late '90s, albeit very much a local-to-Germany term, associated with Chris Liebing… and it appears to have crept forward gradually to some kind of larger semantic currency without ever really taking off.
I listened to a Chris Liebing associated album (Metalism) the other day and thought it was rather good - and then with a shock realized it was over 20 years old.
The female deejays playing hard as nails tekkkno brings me to InstaGrammatological observation number 2
DJ as showman not shaman
The hyper-visibility of social media and the influencerization of dance has turned deejaying into a performance style rather than a technical craft - or rather the craft aspect of working the deck has itself become spectacularized.
In these clips - at home alone as much as in front of a crowd - the deejays are really working those mixer controls. They are dancing while mixing and whooping it up - as if the jock was a punter rather than a punter-pleaser. The etiquette of deejaying has vastly changed from back in the day when jocks were still figures, impassive and grave as they went about their work, their sobriety in marked contrast to the abandon of the revelers, as if to say "this is serious work, I'm a professional." Deejays never danced; their job was to make others dance. But nowadays deejays performatively flaunt their own pleasure, erasing the distance between the professionals and the crowd. If female, they are usually glammed up and often scantily dressed - blurring the roles of deejay and podium dancer.
Male or female, these deejays work the mixer frenziedly, fussily tweaking the EQ knobs and finessing the fader. There is a kind of performative rhetoric where the arms are tensed as they reach for the knob and they pull away the hand and arm after tweaking it with a dramatic flourish. All while jigging around sinuously and often drawing on a cigarette (tense business, deejaying)
But... as far as I can see, little of this flaunted physicality is really necessary - the exertions are extraneous to the modest physical effort that is actually required. It’s all for show - and in that sense similar to, indeed possibly inspired by, the rock guitarist’s gestural repertoire, the expressive pantomime of “guitarface”. You can make massive, devastating noises on the guitar with very small movements, thanks to amplification and effects. You can make them sitting down, as Spacemen 3 proved, without all the strutting or headbanging. And so it used to be used to be with deejaying (often the deejay was nowhere in sight, tucked away in some alcove).
I have seen a few Insta reels that prove my point: here the deejay goes against the norms of hyper-visuality and goes about their work in a low-key sort of way, minus the histrionics. Instead of all that mixological performative hoo-hah, the jock - usually filmed in the domestic space - is subdued, limply moving their arm to tweak the knob and then withdrawing their hand slowly, without any flamboyantly flecked gesture that says "decisive mix move just made"
Also - this happens with the tracky techno and house above all - more often than not I cannot hear any substantial difference made by these decisive moves to change the EQ or cut out a frequency band. It all chugs on much as before without a dramatic change - certainly not a wrenching shift that would require such gestural flourish. Perhaps the very smoothness and seamlessness of the transitioning erases its own achievement?
DJ tools-y techno seems to me to be the most static of artforms, really unchanged in its fundamentals since the late '90s.

