Before the Deejay Was Cool (slight return)

 

From a 1971 issue of Melody Maker

Still, there are two turntables - plus bonus feature of a built-in cassette recorder!

This slight return is picking up on the earlier post about the extensive prehistory of discotheques and "disco music"  - prior to disco as we have come to misunderstand it. 

A time when the music was as likely to be some form of rockin' pop as it was soul. And deejays used a  a microphone more than a mixer, since patter was a big part of their performance. 

Trawling through a load of early '70s MM's, Sounds, NME's, it is striking how they increasingly have disco sections in the advertising pages, speaking to the burgeoning market for mobile discotheques and all the attendant gear.